After I vowed to myself unconsciously that I would spend atleast 3-4 hours a day surfing the net, reading others blogs and finding interesting new undiscovered worlds, there have been many aaaha moments. One such moment is upon reading this interesting article from Mashable.
Its about how (small) companies are creating blogs to promote themselves in an unique way. They don't just blog about their products or services, product features etc., anymore. They understand such content wouldn't really interest readers much & cannot sustain reader loyalty for long. On the other hand, they are creating blogs with generic & much more interesting contents related to their product or service. For example, if you were a furniture shop trying to promote yourself over the internet, you dont just blog about all the furniture models that your shop can offer, their quality, their prices etc., With such information, you cannot generate new content over a long period & readers wouldn't be interested in it anyway. Instead, if you blog in general about furnitures, say about how different furnitures are built, what materials are used, where do they come from, history of how certain furniture designs evolved, about the ergonomical impacts of certain furniture designs, etc., Well, I may not have been very creative with this example, but I hope you get the drift. Now that sort of content is going to fetch you readers, increasing your popularity & there by your page's ranking among search engines.
One of the points that Rick Burnes makes (although indirectly) in his mashable article is that a (small) company can do away with its cost on advertisements by promoting itself through such blogs. However, I tend to disagree to some extent. Now, who would be creating these blogs and maintaining it for that company. Someone will have to be putting in those efforts & will have to be paid. Even these blogs come at a cost. Therefore, one has to compare the cost & effectiveness of either of the approaches - promoting yourself through blogs or promoting yourself through the traditional way of advertising (on newspaper or other media).
I can hear you asking, so what's your point? You haven't said anything new than what the Mashable article says. Here is my point: Take what the Mashable article says & mix-it up with the idea of Outsourcing!! That small company need not have the skilled & available personnel to blog on some generic content (related to their product / service). In such cases, why can't they outsource it to Pros. Now, add offshoring on top of it. Why can't this be outsourced to an offshore Pro?! I guess, that's cool!!
So, are we (Indians) ready to become professional bloggers creating generic blog contents that can promote a small business firm (located anywhere in the world?) Are we interested in doing that & do we have the skills?!
(BTW, I created this entry using scribefire & Thanks to Zemanta for pulling out the related articles, I guess most of them were apt!)
Its about how (small) companies are creating blogs to promote themselves in an unique way. They don't just blog about their products or services, product features etc., anymore. They understand such content wouldn't really interest readers much & cannot sustain reader loyalty for long. On the other hand, they are creating blogs with generic & much more interesting contents related to their product or service. For example, if you were a furniture shop trying to promote yourself over the internet, you dont just blog about all the furniture models that your shop can offer, their quality, their prices etc., With such information, you cannot generate new content over a long period & readers wouldn't be interested in it anyway. Instead, if you blog in general about furnitures, say about how different furnitures are built, what materials are used, where do they come from, history of how certain furniture designs evolved, about the ergonomical impacts of certain furniture designs, etc., Well, I may not have been very creative with this example, but I hope you get the drift. Now that sort of content is going to fetch you readers, increasing your popularity & there by your page's ranking among search engines.
One of the points that Rick Burnes makes (although indirectly) in his mashable article is that a (small) company can do away with its cost on advertisements by promoting itself through such blogs. However, I tend to disagree to some extent. Now, who would be creating these blogs and maintaining it for that company. Someone will have to be putting in those efforts & will have to be paid. Even these blogs come at a cost. Therefore, one has to compare the cost & effectiveness of either of the approaches - promoting yourself through blogs or promoting yourself through the traditional way of advertising (on newspaper or other media).
I can hear you asking, so what's your point? You haven't said anything new than what the Mashable article says. Here is my point: Take what the Mashable article says & mix-it up with the idea of Outsourcing!! That small company need not have the skilled & available personnel to blog on some generic content (related to their product / service). In such cases, why can't they outsource it to Pros. Now, add offshoring on top of it. Why can't this be outsourced to an offshore Pro?! I guess, that's cool!!
So, are we (Indians) ready to become professional bloggers creating generic blog contents that can promote a small business firm (located anywhere in the world?) Are we interested in doing that & do we have the skills?!
(BTW, I created this entry using scribefire & Thanks to Zemanta for pulling out the related articles, I guess most of them were apt!)
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